project las vegas

Project is the leading fashion trade show in the US, based in Las Vegas. We designed Project’s branding and shaped its identity until it was sold to Magic. We evolved the logo into a giant sparkling centerpiece on the show floor, and into a comfortable lounge for tired exhibition guests.

Disciplines: Branding, Experiential, Furniture Design, Video Animations, Digital, Print, Advertising.
Collaborators: Logo Lounge - Johan Liden