events
Designs for events are mostly short-lived, their shelf life rarely exceeding a couple of days. But what events lack in longevity they gain in intensity and excitement, as consumers are packed together at the same time in the same space.
Disciplines: Experiential, Branding, Video, Mixed Media
Brand suits
The Tanqueray suit was one of a series of branded suits we created for one-time events.
HUMAN FURNITURE
We conceived Human Furniture as our answer to the über-commercial International Furniture Fair in New York, using actors in custom made full-body-wrap wood-textured suits. Guests warmed up to our Human Furniture quickly, sitting and lounging on our designs, including the depicted Armchair model.
Mass Couture
The production process of the fashion industry is usually well hidden. Our Mass Couture events made it visible on a 100-foot production line, where our designers and seamstresses created custom garments on-the-spot with the input of our customers.
CHANGE
Fashion brand 7 for all Mankind approached us to develop a concept store for the holiday season. Our solution was Change, a store built around interactive changing rooms, featuring infrared cameras and video projections. Shoppers could change the dressing room interiors with a wave of their hand.
HELLBLAU
During the International Furniture Fair in New York we created and hosted the Hellblau event, promoting several design companies using a make-believe color launch.